From tailored creations, Tyrolean fashion and sporting goods to counter-trend fashion stores: since the 1970s the Deville family has worn Moena with refined, comfortable and quality looks.
Since 2000, the family business, now managed by his son Fabrizio, has undergone a gradual and incessant development: the shop overlooking the Piaz de Ramon has been renovated and expanded, the furnishings (strictly made of wood to underline the link with the territory) and the brands on display have been renewed, adapted to commercial developments, trends and an increasingly demanding clientele. Once the final touches had been made to the store's visual, a new scenario opened up: Ladin Sport became Ladin Sportswear & Fashion. In the sports department you will find waterproof, breathable, thermal and comfortable technical garments, aimed at true lovers of the outdoors, from trekking to skiing. The fashion sector isinspiredby a very specific mantra: to guide customers not to passively follow fashion, choosing instead a very personal and original style. The prerogative is, in fact, to reject the "standardization" imposed by the big brands and select products made in Italy with an excellent quality-price ratio. Simple looks, for men and women, versatile that satisfy those who live in the mountains, in the city or by the sea. A mix of clothing and footwear that is easily worn, versatile and modular, where the quality of the materials stands out. In the autumn-winter and spring-summer collections there is ample space for accessories, never trivial, which give that extra touch to outfits.
